Government Accountability Office says more oversight needed on direct-to-consumer pharmaceuticals advertising

A recent Government Accountability Office report says that more FDA oversight is needed with respect to direct-to-consumer advertising by the pharmaceutical industry. Drug company spending on direct-to-consumer advertising increased twice as fast from 1997 through 2005 as spending on promotion to physicians or research and development. Examples of direct-to-consumer advertising are advertisements on television or in magazines. The Government Accountability Office says that more oversight is necessary to protect consumers from false or misleading advertising.

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