FDA asked to halt Celebrex Ad

Public Citizen is requesting that the FDA order Pfizer, Inc. to withdraw its new television commercial for Celebrex. Pfizer recently started running its Celebrex ads again last week after halting them in 2004 at the FDA’s request over concerns that the drug raised the risk of heart attacks and strokes. Merck & Co. had pulled a similar arthritis drug, Vioxx. Celebrex was allowed to stay on the market with a strong black box warning label.

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