The American Medical Association has encouraged the Food and Drug Administration (FDA) to add restrictions and regulations of prescription drug advertising. Often, prescription drug advertisements tout the benefits of the product without explaining or even indicating all of the risks and side effects of prescription drugs. Advertising can also be misleading for consumers and patients and lead to situations where the doctor and patient do not agree about the medication and improper medication is prescribed. Advertising his highly important because, as recent studies have shown, 45% of patients ask their doctors about a medication or prescription drug they have seen on television.
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